Privacy Policy
Last updated: September 26, 2026
1. Information We Collect
When you visit our website, submit an appointment request, or contact us through our Facebook Page or Instagram account, we may collect:
- Name, email address, and phone number (from appointment request forms)
- Preferred appointment date and service interest
- Any additional information you voluntarily provide in the message field
- Messages and comments you send to our Facebook Page or Instagram account, and related account information provided by Meta (see Section 3)
- Website usage data collected by analytics and advertising tools (see Section 9)
2. How We Use Your Information
We use the information you provide only to:
- Contact you to confirm or schedule your dental appointment
- Respond to inquiries you submit through our website, Facebook Page or Instagram account, including through our AI-assisted messaging assistant
- Pass your request to our front-desk team when you ask to schedule, ask for a person, or need follow-up
- Improve our website and patient experience
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
3. Messages and Comments on Facebook and Instagram
When you send a message to our Facebook Page (Alexandria Smiles Dentistry) or our Instagram account (@alexandria.smiles.dentistry), or comment on our posts, Meta Platforms, Inc. makes the following information available to us through its official messaging tools:
- An identifier Meta assigns to you for our Page or Instagram account (a "Page-scoped ID" or "Instagram-scoped ID")
- Your name or Instagram username, as shown on your public profile
- The content of your messages and comments (text and any photos or files you send), and when you sent them
- Our replies and the recent history of your conversation with us
We may also receive any details you choose to share in the chat so we can help you schedule, such as your name, phone number, preferred day or time, and whether you have visited us before.
We use this information only to answer your question, help you request an appointment, and pass your request to our team when needed. We do not sell it, use it for advertising, send you marketing messages, or add it to marketing lists. We only reply to people who contact us first, within the time Meta allows for replies.
4. AI-Assisted Replies
To reply quickly, including evenings and weekends, we use a digital assistant powered by artificial intelligence (AI). When you message or comment, the assistant reads your message and the recent conversation and writes a reply on our behalf, usually within a minute or two. It can answer general questions about our services, hours, location and insurance, and help you request an appointment through our online booking form. It does not give prices, diagnoses, or medical advice, and it tells you to call us for anything urgent.
You can ask to speak with a person at any time, and a member of our team will follow up. For dental emergencies, call (703) 671-0626. If you have trouble breathing or swallowing, severe swelling, or uncontrolled bleeding, call 911.
5. Who Processes Your Information
Our messaging assistant is operated for us by our marketing and technology provider, Matchlab.AI. It uses AI and cloud-hosting service providers to process messages solely so it can generate and send replies for us. These providers may use the information only to provide this service to us, and not for their own purposes. We may also share information when required by law.
Meta's own handling of your messages is governed by Meta's Privacy Policy (https://www.facebook.com/privacy/policy).
6. How Long We Keep Messaging Information
- Message content is processed to generate a reply. Your conversation stays in your Messenger or Instagram inbox and in our Page's inbox on Meta's platform.
- Operational logs (message and comment IDs, timestamps, platform, whether a reply was sent) and assistant run records are kept for up to 90 days so we can avoid duplicate replies and fix problems.
- Appointment-request notes (name, handle, phone number, what you need, preferred time) are shared with our front-desk team so they can contact you, and are deleted from the assistant's records within 90 days. If you become our patient, your patient records are kept as dental-records law requires.
7. Your Choices and Deleting Your Information
- Stop messages: just stop replying, type "stop," or block our Page or account. We only message you after you contact us (a message or a comment).
- Ask for a person: type "talk to a person" at any time.
- Delete your information: email alexandriasmilesdentist@gmail.com, call (703) 671-0626, or send "delete my data" to our Facebook Page or Instagram account. We'll delete the messaging information our systems and our providers hold about you within 30 days and confirm when it's done. Full instructions: https://alexandriasmilesdentistry.com/data-deletion
- You can delete your own comments on Facebook or Instagram at any time. If you ask, we'll also delete our replies to your comments and our copy of the conversation in our Page's inbox.
8. HIPAA Notice
This website contact form, and messaging on Facebook, Instagram and other social media, are for general questions and appointment scheduling only and are not secure channels for protected health information (PHI). Please do not include medical history, diagnoses, or other sensitive health information in your messages. For clinical matters, please call our office directly at (703) 671-0626.
9. Cookies, Analytics & Advertising
Our website uses analytics and advertising tools to understand how visitors use the site and to measure our advertising, including Google Analytics, Google Ads, the Meta Pixel, and CallRail call tracking. These tools may use cookies or similar technologies to collect information such as pages visited, time on site, device and browser type, and actions such as clicking to call or to request an appointment. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout), manage ad preferences in your Google and Facebook account settings, or block cookies in your browser settings. Online appointment requests are handled by our scheduling provider, Weave, under its own privacy policy.
10. Data Security
We take reasonable technical and organizational measures to protect your information against unauthorized access or disclosure. However, no data transmission over the internet can be guaranteed to be 100% secure.
11. Third-Party Links
Our website may contain links to external sites (such as Google Maps). We are not responsible for the privacy practices of those websites and encourage you to review their policies.
12. Children's Privacy
Our website and messaging assistant are not directed at children under 13. We do not knowingly collect personal information from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised.
14. Contact Us
Alexandria Smiles Dentistry
5234 Dawes Avenue, Alexandria, VA 22311
Phone: (703) 671-0626
Email: alexandriasmilesdentist@gmail.com
Data deletion requests: https://alexandriasmilesdentistry.com/data-deletion